A four-year-old capital-allowance firm with a 4.8-star record, knocked sideways when the whole sector took a reputation hit. Website, messaging, sales, tooling and governance rebuilt from the floor up, and back in flow inside a fortnight.
Property Tax Refund Centre is a four-year-old firm with a proper track record: a 4.8-star average and a long line of happy customers.
Then the whole sector took a public battering. A poorly made documentary and ChatGPT started calling the entire sector a scam, none of the companies doing, and the firm even lost access to its own Google reviews. A good business caught in someone else's crossfire, with the wheels coming off.
I picked the business up off the floor and put it back together in a fortnight. A new website. New messaging, written down properly so everyone tells the same clear story. A new sales process, with fresh collateral to match.
Then the governance, because a firm in a scrutinised sector must be beyond reproach. Rewritten terms of business, new contractual arrangements, a compliance policy, and a risk assessment covering every activity the business runs.
I also built PTRC its own desktop tool for embedded capital-allowance claims. It pulls property values and floor areas from industry sources, reads across HMRC's guidance and manuals, and hands a client a full, clear view of their claim, so they can take it to their own accountant and act on it. And I ran leadership development with the team while we saved the business.
Two weeks from the floor to trading again. The firm has a site that reassures, a sales process that converts, and governance that stands up to any scrutiny the sector attracts.
The capital-allowance tool gives clients something no rival offers: their whole claim laid out in front of them, ready for them to action. Same 4.8-star business, back on the front foot.