Our Man in the Fifth
CASE 03/PROPERTY TAX REFUND CENTRE /CAPITAL ALLOWANCES

Caught in a scare it didn't cause. Rebuilt and earning in two weeks.

A four-year-old capital-allowance firm with a 4.8-star record, knocked sideways when the whole sector took a reputation hit. Website, messaging, sales, tooling and governance rebuilt from the floor up, and back in flow inside a fortnight.

Client
Property Tax Refund Centre
Sector
Capital allowances
Brief
A sector-wide reputation hit, lost review access, sales and systems to rebuild
Duration
2 weeks to trading again
Tools deployed
01Turnaround 02AI & Tools 03Web & Growth 04Leadership & People 05Ops & Governance
01THE STATE IT WAS IN

Property Tax Refund Centre is a four-year-old firm with a proper track record: a 4.8-star average and a long line of happy customers.

Then the whole sector took a public battering. A poorly made documentary and ChatGPT started calling the entire sector a scam, none of the companies doing, and the firm even lost access to its own Google reviews. A good business caught in someone else's crossfire, with the wheels coming off.

02WHAT I DID

I picked the business up off the floor and put it back together in a fortnight. A new website. New messaging, written down properly so everyone tells the same clear story. A new sales process, with fresh collateral to match.

Then the governance, because a firm in a scrutinised sector must be beyond reproach. Rewritten terms of business, new contractual arrangements, a compliance policy, and a risk assessment covering every activity the business runs.

I also built PTRC its own desktop tool for embedded capital-allowance claims. It pulls property values and floor areas from industry sources, reads across HMRC's guidance and manuals, and hands a client a full, clear view of their claim, so they can take it to their own accountant and act on it. And I ran leadership development with the team while we saved the business.

03THE RESULT

Two weeks from the floor to trading again. The firm has a site that reassures, a sales process that converts, and governance that stands up to any scrutiny the sector attracts.

The capital-allowance tool gives clients something no rival offers: their whole claim laid out in front of them, ready for them to action. Same 4.8-star business, back on the front foot.

The rebuilt Property Tax Refund Centre website
PLATE 1 · NEW SITESCREENSHOT
The Site Register tool: a capital allowance job summary
PLATE 2 · SITE REGISTERSCREENSHOT

View the live site →

012 wks
From being on the floor to full flow
024.8★
Customer rating, held
03Airtight
Governance for a scrutinised sector